Since 2004, the Veterans of Foreign Wars has awarded grants of nearly $5-million to military families to help cover basic needs in times of crisis. Over the past seven years, the independent Franchise Operators of Burger King Restaurants across the country have generated nearly half that amount through a dirBK Banner Fullect campaign to solicit donations from their customers. It’s an effort that began right here in Wisconsin with franchisee Mike De Rosa who kicked off the concept with his local Burger King operations in Eau Claire and western Wisconsin. Mike has been the sparkplug behind the amazing growth in participation as he encourages other operators, like himself, to join the effort. This year there are roughly 800 Burger King restaurants across the country taking up this great cause.

This is a great time for you, your comrades and your Post to get behind this effort in a big way. To begin with, use your social media to spread the word and get your friends to drop by their local Burger King and make a donation of as little as a dollar while they have their meal at Burger King. 

Secondly, your Post can arrange with your local Burger King to come in wearing your VFW gear and spend some time showing customers that there are Veterans among them who appreciate their support of this great program. If your Post would like to be a visible presence as your local Burger King participates in the program, please call Mike De Rosa or our State Headquarters for the right contact information to coordinate your activities. You’re there to promote the Unmet Needs campaign, but not any other fundraising, so no raffle sales, Buddy Poppies or other efforts detracting from the Unmet Needs Campaign.

Below is a list of participating Wisconsin Burger King locations and their Store Numbers. To get individual store contact information, call:

Mike De Rosa at 715-379-0471 or

Wisconsin VFW State Headquarters at 608-221-5276

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In: Special Alerts, Special Events, Uncategorized, Veterans Events, WI VFW News